Full-Funnel Marketing Consulting & Brand Leadership

Catherine Campbell (they/them) is an experienced leader in full-funnel marketing and brand marketing for exceptional brands in sustainable food, hospitality, retail and DTC products.

Since 2006, they have launched over 100 client campaigns that have earned millions in revenue, millions in audience reach, and tens of thousands in fan growth and subscriber growth for brands.

As a marketing & PR leader with 17 years of experience, Catherine has also produced and co-hosted a marketing podcast and a food stories radio show, and has worked with bestselling authors and chefs to help bring their books to market. They advise owners and hiring managers on how to build marketing teams and tools the right way to meet company growth goals, as well as establish hiring processes and professional development pathways for marketing teams.

CAPABILITIES

Full-Funnel Marketing Consulting

  • Marketing Budget: Strategy, Advising & Setup

  • Go-To-Market (GTM) Strategy and Market Research: Launch New Brands & Products

  • Marketing Dashboards & Reports: Martech Recommendations, Analytics & Attribution Setup, KPI Advising

  • Advertising (Digital, Print, TV, Audio, OOH) Strategy

  • Email & SMS Growth and Automation

Public Relations

  • Public Relations Strategy

  • Press Releases & Media Kits

  • Regional, National and Niche Media Relations

  • Affiliate and Commerce PR Development

  • Event Media Coverage

  • Restaurant Openings

  • Press Trips

  • Awards Strategy

  • Media Training For TV and Radio

  • Brand Activations and Pop-ups

  • Collaborations and Community Partnerships

  • Reviews and Reputation Management

Brand Marketing

  • Brand Voice & Messaging

  • Brand Positioning

  • Campaign Ideation and Management

  • Customer & Staff Interviews, Testimonials, Case Studies

  • Experiential: Pop-ups, Retail Concepting

Strategic Partnerships

  • Brand Partnerships & Collaborations

  • Partner Ideation and Development

  • Creative Concepting and Pitching

  • Contracts & Negotiations

  • Sponsorships

  • Influencer Relationship Management

PAST CLIENTS & COLLABORATORS

  • Molly Yeh

  • Zoe’s Ghana Kitchen

  • Alex Elle

  • Scheffer Group (Vinnie’s Italian, Jettie Rae’s Oyster House)

  • Westmoreland & Scully Group (Chestnut, Corner Kitchen)

  • Gan Shan Group (Gan Shan Station, Gan Shan West)

  • Spoonflower

  • Foothills Meats

  • Cultivated Cocktails Distillery

  • South Slope Coffee

  • Biscuit Head

  • Chef Anne Quatrano

  • Chef Alan Bergo

  • Chef William Dissen

  • Meredith Leigh

  • Food52

  • Jungalow

  • East Fork Pottery

  • Momofuku

  • Diaspora Co.

  • Tracksmith

  • Cometeer

  • P.F. Candle Co.

  • Haven’s Kitchen

  • Fishwife

  • Vermont Creamery

  • aplat

  • Tupelo Honey

  • Windsor Boutique Hotel

  • Vivian

  • Whalebone

  • Majordomo Media

  • Trollbinde

  • Block Shop Textiles

“Working with [Campbell Public Relations] was a great experience! It was such a pleasure to partner with Catherine and team to relaunch our renovated South Asheville location. They pulled off an incredible opening event that effectively reintroduced us to the community, resulting in great media coverage. In addition to their professionalism and connections, the team brought great ideas and passion to the project.”
— KARA NEMETH, TUPELO HONEY
“I had a wonderful experience working with Catherine to create the Molly Yeh Everyday Rainbow Bowl Set. Catherine and their team were amazing communicators and went above and beyond to make sure every detail was in place and that all the moving parts came together seamlessly. This collaboration was tied to a national book launch and tour so that was no easy feat! The project was so well managed and executed that we really got to sit back and enjoy the creation process of this dream collaboration. It was truly a joy working with Catherine and the end result is something we were so excited to share with the world!”
— MELINA MOSER, MOLLY YEH

MEDIA COVERAGE

A few of the places where Catherine has secured and handled media coverage for agency clients and in-house brands:

"We've worked with lots of different partners over the years and your attentive communication made this connection feel vitalizing rather than extractive. Thanks for leading this campaign with such enthusiasm and integrity!"
- NINA KRAVETZ, DIRECTOR OF MARKETING, MARTHA STOUMEN